Want to post links

"Hi TechSmith community members, I've recently created a website called CPS (click here to get better idea what i am trying to say) that focuses on providing information about visual communication software. I'm interested in posting a link to the TechSmith website on my site, so that my customers can easily access more information about your products. I'm wondering if this is allowed or if there are any restrictions that I need to be aware of? I would appreciate any guidance or advice from the TechSmith community. Thank you in advance."