At TechSmith, our goal has always been to provide you with the most reliable, high-performance tools for visual communication. To ensure we continue meeting the enterprise-level standards for security, quality, and support that you depend on, we are implementing an incremental price increase on Snagit & Camtasia Legacy licenses effective June 11, 2026. This applies to any license subscription purchased before Feb 12th 2025 with an active subscription.
This adjustment allows us to accelerate our investment in the tools you use every day, ensuring Snagit and Camtasia remain at the cutting edge of innovation.
Why We’re Investing: New Innovations in Snagit & Camtasia
We aren't just maintaining the status quo; we are building the next generation of visual tools. Here is a look at the latest features designed to save you time and polish your output:
Snagit: More Than Just a Screenshot
- Smart Redact: Automatically hide sensitive information (like usernames, IP addresses, or faces) with a single click—essential for maintaining privacy and compliance.
- Automatic Step Capture: automatically create a step-by-step guide of your process or workflow.
- Annotate While Recording: No more post-production headaches. Draw, highlight, and add arrows in real-time while you record your screen.
- Multitrack Video Recording: Snagit integrates tightly with Camtasia allowing you to record your screen, webcam, and audio with Snagit and instantly open them as separate tracks in Camtasia for greater editing control and flexibility.
Camtasia: Professional Editing Made Simple
- Edit Video Like Text: Forget the complex timeline for a moment. With our new AI-powered workflow, you can edit your video by simply deleting or editing text in a generated transcript.
- AI Background Noise Removal: Instantly remove unwanted background noises such as hums, fans, and clicks, giving you clear audio, no matter where you are.
- Edit Zoom Recordings: Bring your Zoom recording into Camtasia Editor to remove unwanted sections, fix audio, and add polish so that it is ready to share.
A Note for Our Legacy Customers
If you are currently on a legacy plan, you are holding onto one of the best values in the industry. Your current pricing is significantly below new subscription rates (at least 50%) and still granting you access to every new feature and high-level human support (yes, real people on phone and chat!).
Important Reminder: Our legacy model is no longer available to new customers. Any lapse in your agreement means moving to current subscription pricing.
If cost stability is your priority, we highly recommend switching to a 3-year agreement or a site license. This is the most effective way to:
- Avoid annual price increases for the next 36 months.
- Reduce administrative burden by eliminating the annual procurement and renewal cycle.
Please reach out to our sales team if you have questions about how these changes affect your specific account or if you'd like to explore a multi-year or a site/team based license.